Christmas is coming and I can little by little feel the stress sweep over me… Each and every time, it is always the same refrain and the same question: what am I going to buy to my friends and family? Well, as I am a nice and generous person (don’t you dare contradict me!), I … Continue reading Brands in a brand!
Have you ever heard about something called "double 11"? If you don't know double 11 Global Shopping Festival, you must know Black Friday. The double 11 is the world’s largest shopping festival with 24-hour online sales, started on Nov. 11 at midnight China Standard Time (CST) just like Black Friday in the U.S.A. It was basically created in … Continue reading Chinese shopping festival: Double 11!
An interesting thing that I have recently studied and thought to share with you this unique experience, is how brands define beauty. Did you realize that each one of the beauty brands are categorised themselves in a certain category of beauty.  For instance, Clinique is categorized as a medical approach, Max factor is categorized … Continue reading The FOUR Brands that changed the definition of beauty
It is the end of the month, and as every month you have to choose between going out with your friends or eating. And while you are trying to make ends meet, some people somewhere on Earth are putting caviar on their face. Yes, you have read it well, and this is not a new … Continue reading Caviar is the new cream.
Have you ever been a real fan of makeup? Have you ever spent two hours online for a limited edition of cosmetics just loading your cart and by then everything you wanted was sold out? Have you ever stood in line for makeup before just for a limited edition's launch? Do you get ready for … Continue reading Limited editions? Oh, Yes!
Ok guys, I am in a great moment of crisis… I need a new mascara but I cannot make a choice!! I was peacefully looking at the television when a spot on L’Oréal “Faux cils papillon sculpt” mascara came up. I was like “OH MY GOD! I need it! Have you seen those eyelashes?”. But … Continue reading TEAM INDECISIVE!