Take a backward step and imagine how you would see today’s beauty industry. Have you ever thought that makeup and skincare organic products would have become as important as they are nowadays? Have you ever doubt of they efficiency ? Well, luckily we are here to share with you this unique experience where you will … Continue reading Natural beauty as a watchword
Have you ever tried to make your own cosmetic products? Mixing yogurt, almond powder and raw sugar to obtain a natural exfoliating? Or avocado, honey and olive oil for a perfect moisturizing mask? Sounds quite mouth-watering … If bloggers are already surfing on this new wave by proposing you homemade alternatives to conventional cosmetics, brands … Continue reading Let’s surf on the wave of natural beauty care!
It’s not a secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, the competition for their money and attention is fierce among all the premium brands. So how do luxury brands amp up your attraction to them and manage … Continue reading When luxury brands make you feel unique
You have probably already heard of X and Z generation, even if you can never remember what it stands for (come on, don’t act innocent!). Well, basically those generations either grew up or were born with the Internet. And that is when it happens. They became addicted to it. But they were not the only one. … Continue reading Watch out! Cosmetics brands keep a close eye on you!
May the ones that still believe that physique doesn’t matter raise their hand? I apologize but you are wrong guys; the truth is that image is really important. Of course skills play a great role, but they are unfortunately not involved in snap perception. We had been wondering for a while why companies focus all … Continue reading Don’t judge a book by its cover!
Have you ever seen an Asian woman walking around the street with an umbrella in full sunlight? Or a western girl burning under the strong summer sun until her skin get as red as a tomato? It seems quite weird when you think a little bit about it … However, it is directly linked to … Continue reading Should brands be chameleons?
Raise your hand up if you have never felt submerge among the huge choice of lipsticks or nuance-coloured eye shadows.. No one? Of course not, we are surrounded by so many brands. But how to choose the right one? You don’t need to be a marketing expert to have already noticed that there are many … Continue reading The Makeup war