Hold your breath and count to ten… While being submerged by Adele Skyfall lyrics, we wanted to tell you goodbye properly in one last article. Unfortunately, the adventure comes to its end… It has been a pleasure for us to share with you our thoughts, ideas, comments and visions of cosmetics brands. We hope you … Continue reading This is the end…
I do not know if you have seen Sephora’s Christmas campaign in France for this year but I kind of really like it! It is called “Wonder Christmas” and stages a woman looking like Wonder Woman.  I know I have been criticizing a lot in my previous articles the fact that brands sometimes take … Continue reading Batman had better watch out!
So what is branding? And why is it so important for both business and customers? Branding goes way beyond just a logo or graphic element.  When we think about a brand, we really want to think about our own entire customer experience… Everything from the logo to the social media experiences. When we look at … Continue reading Succeeded After Evolution!
Have you ever find a brand you feel identified with? If not, maybe it’s time to create one… Let’s stop this joking! Personality is a key success factor in brand management. It represents the core values and emotional characteristics that are relevant to the targeted customers. Today, we will tackle this issue with the identity … Continue reading When brands are trying to match you!
It is almost Christmas and we guess that you are running wild finding the perfect gift for your friends and family just as we are. Guess what we do also have a surprise for you, and no need to wait for Santa Claus. Do you really think we could have forgotten you? Read carefully ! … Continue reading Dare to be different with La crème de la crème
Remember when you ask your mother, your aunt or even your sister for advices regarding your beauty routine? Yes, it seems like it was a million years ago! Now, you would rather go for tips given online by beauty addicts. And I must admit it: I would to. How many times did you go to … Continue reading Kendall Jenner, watch out!
You are no longer young…. She is just an average looking not too pretty that's why she is leftover... If she doesn't find her other half, she will be a heart disease for me.. She is incomplete… That’s what one of the beauty brands uses in their media; emotional attachment and desires to maintain the … Continue reading Think with your HEART
We have already told you that brands keep working twice as hard to appeal us, and one of the best ways to rally consumer behind them is to make them live a unique and unforgettable experience. How? By soliciting all senses of the consumer and putting him at the centre of the action. What for? … Continue reading Because of our blue eyes
Artistotle told once “beauty is a great recommendation than any letter of introduction.” And this is so true! Have a look at the advertising campaigns of beauty brands: the most gorgeous and famous people living on Earth represent their products. How many times did I envy the beauty of Charlize Theron and how many times … Continue reading Mirror, mirror on the wall…
Sometimes, it seems like brands are telling you fairy tales … Mirror, mirror on the wall, who's the fairest of them all? If Snow White is a bite old fashion, brands may have another narrative to tell you! They will pretend that their products will reveal the “femme fatal” that is insight you, or that … Continue reading Don’t tell me a story!