Limited editions? Oh, Yes!

Have you ever been a real fan of makeup?

Have you ever spent two hours online for a limited edition of cosmetics just loading your cart and by then everything you wanted was sold out?

Have you ever stood in line for makeup before just for a limited edition’s launch?

Do you get ready for buying the limited edition of 2016?

If your answer is Yes! Ok, just come with me.

Limited-edition cosmetics are like beauty’s answer to fast fashion,” said Ann Colville Somma, 36, a beauty blogger. “Women are trained to come back to retailers like Zara and H & M on a weekly basis to see what’s new. Beauty’s usual cycle doesn’t allow for that, so that’s where these one-offs come in.”

In order to increase the consumption of their products, many brands -including both luxury brands and mass market brands- will promote their limited editions in different quarters, and in the Christmas festival.

First, let’s take a look at MAC. In 2003, when the company first dabbled in limited editions, one of the first collaborations was with the Japanese streetwear brand A Bathing Ape, Mr. Gager recalled. The brand was mostly known for men’s clothing, so “we took it as a kind of challenge,” he said. MAC released a lip conditioner and blot film wrapped in Bathing Ape’s black-and-white camouflage print. Another early collaboration involved the cross-dressing comedian Eddie Izzard and a red glitter lipstick, which reflected the brand’s reputation for diverse takes on beauty, Mr. Gager said. Now, MAC may be known more for a seemingly unlimited number of limited editions; this year they have included products designed around Archie’s Girls (featuring the comic-book characters), Antonio Lopez (honoring the late fashion illustrator), the Year of the Snake and vaguer themes like orange and baking. [1]

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In MAC Shadescents Collection for Holiday 2016, Scent and lips create irresistible chemistry with M·A·C Shadescents, six new perfumes inspired by our most iconic Lipstick shades. Lady Danger thrills with notes of wild cherry and Ruby Woo goes bold with whiffs of deep red leather. Notes of saffron, incense smoke, and cordovan leather surprise and intoxicate in My Heroine. Candy Yum-Yum conjures tropical fruit and cotton candy and Velvet Teddy calls forth wild honey and creamy musk. Crème d’Nude evokes the vibrant sexiness of naked skin. [2]

Christmas is coming! Are you excited? A lot of brands have launched their Christmas limited edition cosmetics. In 2016, the most famous one of limited edition must be YSL Star Lipstick. A star in your dreams, beautifully wrapped from the inside to the outside. [3] And the came on the paste is simply marvelous. The Star Sand lipstick series contains a total of six square tubes of the classic colors, each priced at $37. See the picture below, do you want to buy it or have you already have one? But unfortunately, I think it is sold out! Next time you need to ask for the information from the shop assistant and wait in a line when they have the product and purchase it as soon as possible!

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Another famous brand you must be very interested is Burberry, which is really shining bright this year! Really beautiful and you’ll feel like a lady with it! Several suits of Burberry this year are very cost-effective. I’ve already bought four lipstick sets. Waiting for the arrival eagerly! All the four colors of the lipsticks are suitable for going out. Many sets look cheap yet the colors are not routine. But Burberry has always been the consciousness of industry! [4]

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There is one saying about limited edition which I like most: “Limited-edition cosmetics are like beauty’s answer to fast fashion!”

Actually, Limited editions from other brands are crowding shelves as well. Some brands would like to promote some Christmas calendar as a limited edition. 2016 is ALL about beauty advent calendars. Yup, while a definite highlight of December used to be waking up to a sneaky sweet treat from our advent calendar, imagine instead, having the delight of a little beauty treat every day. Have we got your attention? This year, all our favorite beauty names are hauling out their ever-popular calendars in the countdown to Christmas. Ranging from small bottles of perfume to little pots of cream blush, there’s pretty much something for everyone. [5] Now we’ve got the hard task of deciding which one to go for, and more importantly, who to ask. Feast your eyes, peeps…

Just take look at LUSH brand. Calling all natural, homemade product fans – Lush has created a 12 days of Christmas calendar filled with its famously fragrant shower and bath treats to lather up in the lead to Christmas. Do you get ready for starting running that bath?

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Your devoted concealer indulger, Mingzi,S 

[1] BEE SHAPER (2013). When Novelty Is the Lure: Makeup Brands Create Demand With Limited Editions Like RiRi. ONLINE. Available at: http://www.nytimes.com/2013/12/19/fashion/Makeup-brands-limited-edition-Mac-RiRi.html. Last accessed: 26 Nov’16

[2] Anonym (2016). MAC SHADESCENTS COLLECTION FOR HOLIDAY 2016. ONLINE. Available at: http://www.temptalia.com/mac-shadescents-collection-for-holiday-2016/#more-264952 Last accessed: 26 Nov’16

[3] Anonym (2016). Christmas 2016: Limited Edition Cosmetics for Sugar Babies. ONLINE. Available at: http://sudyapp.com/blog/christmas-cosmetics/ Last accessed: 26 Nov’16

[4] Anonym (2016). Christmas 2016: Limited Edition Cosmetics for Sugar Babies. ONLINE. Available at: http://sudyapp.com/blog/christmas-cosmetics/ Last accessed: 26 Nov’16

[5] Anonym (2016). Best beauty advent calendars for 2016. ONLINE. Available at: http://www.cosmopolitan.co.uk/beauty-hair/beauty-trends/a38073/best-beauty-advent-calendars-2015/ Last accessed: 26 Nov’16

Featured image:

Image 1: BEE SHAPER (2013). When Novelty Is the Lure: Makeup Brands Create Demand With Limited Editions Like RiRi. ONLINE. Available at: http://www.nytimes.com/2013/12/19/fashion/Makeup-brands-limited-edition-Mac-RiRi.html. Last accessed: 26 Nov’16

Image 2: Anonym (2016). MAC SHADESCENTS COLLECTION FOR HOLIDAY 2016. ONLINE. Available at: http://www.temptalia.com/mac-shadescents-collection-for-holiday-2016/#more-264952 Last accessed: 26 Nov’16

Image 3: Anonym (2016). Christmas 2016: Limited Edition Cosmetics for Sugar Babies. ONLINE. Available at: http://sudyapp.com/blog/christmas-cosmetics/ Last accessed: 26 Nov’16

Image 4: Anonym (2016). Christmas 2016: Limited Edition Cosmetics for Sugar Babies. ONLINE. Available at: http://sudyapp.com/blog/christmas-cosmetics/ Last accessed: 26 Nov’16

Image 5: Anonym (2016). Best beauty advent calendars for 2016. ONLINE. Available at: http://www.cosmopolitan.co.uk/beauty-hair/beauty-trends/a38073/best-beauty-advent-calendars-2015/ Last accessed: 26 Nov’16

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